Leo Burnett (October 21, 1891 – June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger.
- "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
- Simple: Make it simple, beautiful and something memorable.